Designer Adam Ladd asked his 5-year-old daughter her impressions on some popular logos. via@rule29 @UnderConsideration

Living Logo for Wikipedia, with more than 3.2 million variations.

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Check out the explaination for this logo… I hope it works for wiki bc it sounds exhausting…

The designers drew a mark out of just five lines, a nod to the five principles Wikipedia operates on. That produces a “W” with nine equidistant nodes, one for each of the encyclopedia’s nine sister sites. From there, a second line courses through and around the W, with its precise look changing depending on what keyword you search. -via fastcodesign.com

I think this is pretty fresh and innovative. What do you think?

When Herbert Matter got the job to design a new logo for the New Haven Railroad he literally went through hundreds of sketches before arriving at the final logo.